Law Firm Marketing
Plans That Work For You

Greetings Lawyers -- family law, criminal law, business law, environmental law, civil rights law advocates and specialists. Whatever your specialization in the law is, you’ve come to the right place if you're looking to scale your law firm with marketing strategies that actually work.

Dear Law Firm,

A lot of firms out there boast they can work with any industry, but it’s important to look at their track record. We have successfully got our previous law firms up to page one. We’ve seen them get a staggering 150% increase in leads. And we’ve learned how to speak directly to your future clients with killer copy.

At Parrot, we use the latest innovations in video, photo, copywriting, and SEO to achieve two goals:

Get prospects to call you

Get you on page one of Google within 12 months, guaranteed

SEO For Lawyers

Search Engine Optimization is the bread and butter of our long-tail campaign to get you more leads. Being number one on Google takes time. Usually about 6-12 months to be exact.

You can expect the following from a long-term SEO strategy:

To rank as number one on Google searches based on your specialization in the law

To increase the traffic to your website up to 999% or more

To being on page one of Google is the goal. But our real goal is to get you to the single number one spot on Google searches for your specialization.

Being on page one of Google means that you have more exposure to those actively searching for your services. We will use keywords based on your particular specialization in the law. More exposure means you have more traffic. And when your website has been optimized successfully, that means you have a higher rate of conversion.

Content Marketing

Have you ever heard the phrase, “content is KING?” Well, yeah. It is! We write blog posts based on keyword research that successfully answer user inquiries.

This means we write with two people in mind:

Our dear friend Google Bot

Our dearest friends, your future clients

When a prospect has a question about what to do when faced with a legal dilemma, we answer it with thorough information that fully answers their inquiry. Finally, we let them know that your services are available if they need to talk to someone on the phone.

The primary strategy is to get more traffic to your website and to see your rise to the number one spot on Google, but conversely, this also leads to conversions as well.

Updating Directories

Another tactic we use for lawyers is updating directories. A directory is basically the yellow pages of the internet. In your listing, you have important information like your business hours, photos, commonly asked questions, and your mission statement.

We use automated services to update over 100 listings, so you are able to be found. This means that we’ll broadcast your information so you have the best possible chances of being found.

PPC For Lawyers

Different from SEO, PPC (pay per click) ad campaigns are an effective way to convince your prospects to take a particular action.

With our web designers on board coupled with expert graphic design skills to develop the following:

We’ll work with you to identify your particular business goal — more leads, more conversions, more traffic. Then we’ll implement an ad campaign that achieves those goals.

How are ad campaigns typically look is this: Google or Facebook ad → Landing Page → Call to Action.

Using ad dollars, we’ll optimize for conversion using captivating copy. With proven templates that work, we’ll put only the most important information “above the fold”. And we’ll lead your prospects down a sales funnel that will ultimately convince them to buy, book, click, or whatever you want them to do.

Law Firm Web Design

If all your ducts are in a row and we’re growing your online presence through SEO and getting people to call you through PPC ad campaigns — if this final piece of the puzzle isn’t in place, it all may be for naught…

With our web designers on board coupled with expert graphic design skills to develop the following:

A sleek and cohesive design for your website

Custom graphics that add trust and professionalism

Custom infographics that feel uniquely a part of your unique brand

Web design is particularly important in attracting the right customer. After getting to know your brand and what makes you stand out from the market, we’ll be able to give you some mockups. What’s important to us is that you find the right design for your brand. Equally important is ensuring your prospects feel your website is trustworthy which is accomplished through a cohesive branding strategy.

Lets Get You Started!

Contact Parrot on How to Reach Your Business Goals!